About the Project

Newly established mortgage broker client needed print materials to promote services and build awareness with potential borrowers, real estate agents, and past clients. Being granted full creative freedom, I wanted to take this opportunity to give these young entrepreneurs a modern, unique identity that stands out from their more traditional brokerage competitors. However, I also wanted to stay on brand with their existing logo + website to achieve a consistent look and help with recognizability.

Their logo is made up of sharp angles + lines and contrasting primary colors. I made sure their vibrant brand colors shined in the designs by pairing them with a minimal color palette. I brought in decorative lines and squares, but incorporated roundness and a geometric sans serif to communicate the friendly, neighborhood lender vibe.

My designs included business cards, post-funding mailers, and marketing flyers.